David Zortea

dave@zortea.us
AIM: DavidZortea

PROFILE

Creative professional accomplished in various aspects of Marketing, Communications, E-Commerce, Graphic Design, Web Design, as well as Sales Collateral, Technical Manuals, Online Advertising and Product Development. Proven ability to develop and implement new strategies and cost effective solutions. Self-starting, detail oriented, loyal individual who works well with others to meet corporate goals and deliver results with an innovative approach.

EXPERIENCE

MyPoints.com, Campaign Producer • Schaumburg, IL 2007-2009

Manage the production of email and web offer campaigns for MyPoints to members (double opt-in shopping rewards program) from ad clients input and take through production process to QC testing. Interact with the Account Executives, end clients, design and editorial teams, strategists, Management and QC team to ensure accurate and timely production of successful campaigns. Offer suggestions to improve the creative and targeting for better performance. Manage and help implement processes to award members their Points for taking advantage of the offers. Use proprietary, web-based interface to code links for back-end tracking (Point awards), manipulate targeting and overall creative appearance & layout for final output in email and website.

Marketing and Sales Support Manager — 2003-2007
Responsible for Overall Corporate Identity Creation and Management.

Design Website Structure, Layout and Theme

• Manage team of programmers to create and update retail & wholesale web presence
• Create logos, website for customer interfaces and other design elements for retail customer base

Industry Trade Shows

• Develop booth layout & signage and contract/oversee shipping, construction & storage facilitators
• Create all print collateral, giveaway items, shirts and other logo-branded materials
• Coordinate sales-staff’s meetings, speaking sessions and customer prospect parties/events

Create and Manage Online Marketing Campaign

• Administer Google, Yahoo and MSN paid search web tools
• Develop and distribute banner-ads of various types
• Compose text-based ads for distribution to websites through ad channels & directories
• Conduct search engine optimization to increase website traffic tied to ad campaigns

Implement and Track Sales Leads via Direct Mail

Create & Maintain Sales Collateral

• Develop retail brochures for direct mail campaigns & promotions
• Design supporting collateral of maps, technical diagrams, graphs and power point presentations to assist sales in customer acquisition of national B2B accounts

Human Resources Manager — 2001-2004
Coordinate employee benefits for over 50 employees, write policy and Employee Handbook. Responsible for all hiring & termination, employee training and relations, solve disputes. Manage compliance and insurance.

Customer Service Manager — 1998-2001
Supported customer base of over 500 retail Internet Service Providers for post-sales assistance. Personally responsible for MSN, EarthLink, NetZero and other major National Accounts. Manage staff of CSR's handling up to 1000 customer contacts a day and interact directly with sales staff to facilitate additional revenue and customer retention.

Project Manager — 1997-1998
Assist Company President in designing and launching a Wholesale B2B service for retail Internet Service Providers from established local Internet access services that became the core of all business. Contract services from local exchange carriers to develop national Internet access network and assist in deployment of equipment. Assist customers in sales/contract process and act as post-sales support liaison.

Technical Support Manager — 1996-1997
Manage team of twenty part- and full-time support technicians supplying phone and email help to retail Internet customers. Design and implement instruction manuals for customers and website for post-sales assistance in troubleshooting Internet access issues. Oversee implementation of installation software and design graphics for online access services.

Take-Out Taxi, Office Manager • Schaumburg, IL — 1994-1996
Manage staff of over twelve for restaurant delivery service, including order-takers, dispatchers and delivery personal. Responsible for Computer optimization, accounts payable/receivables, daily reconciliation and inventory. Assisted in developing new revenue stream with additional service area, increasing total sales over 30%.

Maxfield’s Cafe, Manager • Palatine, IL — 1990-1995
Manage restaurant wait, bartending and security staff of over 40. Responsible for retail accounting & reconciliation, hiring & termination, customer relations and promotions.

U.S. Army Reserve Training — 1987-1988

EDUCATION
William Rainey Harper College —1988-1991
Armed Forces Joint Military School - Certificate of Training (Associate of Arts equivalent)—1987-1988

TECHNICAL SKILLS
Work in both Mac and PC platforms
Programs: Proficient in Adobe Photoshop, Adobe Acrobat, BBEdit, FTP, and Microsoft Word & PowerPoint. Experience with Adobe Illustrator, Flash & Dreamweaver, ULead Media Studio and various audio/visual applications.
Programming Languages: Proficient in all aspects of hard-coding HTML in all versions. Experience with PHP, SSL, CSS, Unix, and JavaScript.

ACCOMPLISHMENTS & INTERESTS

• Served 8 years in the U.S. Army Reserves and awarded the Army Service Ribbon
• Awarded a 10-Year Service Award and Letter of Accommodation from US LEC CEO
• Volunteer work has included: Habitat for Humanity, Special Olympics and Local Election Assistance
• Member of HTML Writer’s Guild
• Paint/Illustrate Children’s & Nursery Rooms